← Back to selected workSapphire Clothing
A physical retail business needed more than posts. We built a connected digital retail system around the website, product catalogue, social content and customer journey.
The brief
Sapphire had stock, a physical shop and a large catalogue to move online, but the customer journey needed to connect the store, product information, social presence and website more clearly.
What we built
We developed and refined the ecommerce experience around product discovery, Click & Collect, Stripe, clear product information, sold-out handling, merchandising, search visibility and ongoing site improvements. Alongside that, we created a repeatable catalogue-image system and social content around the real stock.
What changed
The work moved Sapphire from a collection of separate digital tasks into one system: the catalogue feeds the website, the website supports the store, and content points customers back to products and collection. Recent Instagram reporting showed 28,198 views, 2,351 viewers, 281 interactions, 312 profile visits and 66.4% of views coming from non-followers.
What Three Tapes handled
The scope changed with the needs of the project rather than being forced into a fixed package.