Before you post.
Check the basics.
A ten-point checklist for social campaigns and content shoots. Bookmark it, print it or share it with your team. No email capture required.
- Does every post have one clear purpose?
- Is the customer and occasion obvious?
- Can you explain the offer in one sentence?
- Are the date, terms and exclusions correct?
- Is the first frame strong with sound off?
- Is the video readable on a phone?
- Have you captured product, people and environment?
- Does the caption lead to the right page or action?
- Does the website match what the post promises?
- What measurable enquiry or action will you check afterward?
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